Element of Eloquence: Epizeuxis

Epizeuxis is a rhetorical device where a word or phrase is repeated in immediate succession, typically with no other words in between, for emphasis or to convey strong emotion.

Why a writer would use it

A writer might use epizeuxis to emphasize a particular point, to show intense feeling, or to make a memorable statement that stands out in the text.

It can also help to convey the urgency or importance of an idea, making it resonate more deeply with the audience.

Use-case

In a speech persuading people to act against climate change, a speaker might say: "Now is the time to act. Act, act before it's too late!"

A couple more examples:

  1. "No, no, no! I will not go!"
    This example shows a character's adamant refusal, reinforcing their strong emotional response to a situation.

  2. "Alone, alone, all, all alone, Alone on a wide wide sea!"
    This line from Samuel Taylor Coleridge's "The Rime of the Ancient Mariner" uses epizeuxis to emphasize the mariner’s feeling of complete isolation.

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