Blueprints

Blueprints allow you to generate structured content that follows a strict format. This is useful for things like social media templates, sales copy or even newsletters.

The Blueprint syntax is quite straightforward:

Use a placeholder for each instruction you want the blueprint to follow. A paceholder is an instruction that is wrapped in single curly braces like this: {open with an appealing hook}

If you wanted a blueprint that follows the PAS - (Problem-Agitate-Solution) copy formula you would set the blueprint up like this:

{Call out the problem for the prospect}

{Agitate the problem, describing the emotional impact the prospect is suffering}

{Present the solution and prompt the call to action}

This is just a basic example, we have a more detailed blueprint guide here:

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